Western Australian Museum - Brand Refresh

The Western Australian Museum was rebranded to reflect their future ambitions and reaffirm the organisation as a leading Perth cultural icon. The identity needed to be a strong reflection of the West Australian community, with the desire to put people at the heart of its brand. Asking the community to rethink their world, a generative logo device was created as a window into people’s own experiences. An ever-changing suite of imagery reflected the many Museum experiences and was used to help create hundreds of logo variations, giving a true account of the society in which we live.