Taking a leaf out of nature’s book to save water.

Perth is a thriving, capital city situated on the edge of the Australian desert – so the busy population often forgets that excessive water use can quickly turn a minor concern into a major catastrophe. Based on this problem, we gave nature a voice to point out that humans are the only species on earth that waste water. Using humour to take on this serious issue, the integrated campaign focuses on a team of wildlife vigilantes who enforce water-wise behaviour – assertively educating humans about the small changes we can all make to conserve water for the planet.


Nature Knows Best - Idea Board



30 Second TVC


15 Second TVC


6 Second TVC


Behind the Scenes


Nature Knows Best Adshel

Nature Knows Best Mobile

Nature Knows Best Campaign – Developed for Water Corporation

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