City of Perth - Let's Thursday Like We Friday

Now in its third year, the City of Perth’s Thursdays campaign aims to change the public’s opinion of this anything-but-dreary weekday. The insight is simple: Thursday has more in common with Friday than it does Wednesday – so start treating it less like a weekday and more like a weekend. For the evolution of this campaign, we created a platform that juxtaposes the mundane everyday activities of a Thursday against the tantalisingly exciting possibilities on offer. This thought was brought to life across online video, banner, OOH and radio with irreverent vignettes featuring the war cry “Don’t Thursday like we Thursday – Thursday like we Friday!”