MSWA Mega Home Lottery
The MSWA Mega Home Lottery has been part of Western Australian life for more than 15 years. Over that time, thousands of supporters have won spectacular homes, luxury vehicles and life-changing cash prizes. Every ticket purchased plays a vital role in supporting West Aussies living with neurological conditions.
CHALLENGE
Ongoing cost-of-living pressures have made consumers more cautious, increasing reluctance to invest in a $100 lottery ticket, even when the prizes are truly life-changing. At the same time, there is a critical need to clearly demonstrate how every contribution directly supports MSWA’s essential work with clients living with neurological conditions.
The challenge lies in striking the right balance. Inspiring audiences with the aspirational dream of winning, while grounding that dream in a clear, tangible purpose for buying a ticket.
SOLUTION
Get pumped for MSWA Mega Home Lottery.
More than just a ticket, the Mega Home Lottery is an invitation to step into a next-level lifestyle. The campaign encourages consumers to imagine themselves living their very best life, experiencing the transformative impact a win would deliver.
Beyond personal aspiration, participation carries real meaning. Every ticket directly funds MSWA’s critical services and support for people living with neurological conditions across our community, turning dreams into positive, lasting change.
The Brand Agency has a long-standing partnership with MSWA and continues to evolve the MSWA brand to deepen emotional connection and relevance for all West Australians.
This connection is essential to driving success across the organisation, supporting both fundraising initiatives and the delivery of vital client services and facilities.
The Brand Agency provides full-service, end-to-end support across both the MSWA corporate brand and the Mega Home Lottery. Our contribution spans creative development, production, brand strategy, and media planning and buying. Critically, we also design, build and manage the entire digital ecosystem, covering the tech stack, e-commerce and payment functionality, and UX/UI across all digital assets.
This long-term partnership has delivered more than 15 years of sustained revenue growth for MSWA. Funds raised continue an upward trajectory, driven by increased ticket volumes and faster sell-out periods across successive lotteries.
Mega Home 25B results
Total revenue
Donations generated via the MHL website
MSWA Mega Home Lottery 25B sold out early
Processing over $50 million each year
Our ongoing partnership has significantly streamlined the e-commerce experience to maximise fundraising performance. We oversee the functionality and security of a high-volume sales and payment environment that processes more than $50 million annually
