Open Day Digital Experience
Curtin University's Open Day is a milestone event for students to discover courses that connect with industry, meet people who can guide their career direction, and see how their ideas can become a reality. The Open Day 2026 digital experience was designed to support Curtin's lead generation and help students maximise their day.
CHALLENGE
Curtin’s visual identity had become inconsistent. Digital touchpoints strayed from core colours, the latest brand campaign introduced new visual devices, and every Open Day brought short-lived styles that diluted brand recognition. As a significant lead generation source for the University, Open Day required a strategic shift. There was a clear need to consolidate back to the core brand, reinforcing recognisable assets and building long-term brand equity among prospective students.
SOLUTION
Maximise market impact by building upon the active brand campaign. Refocus on Curtin’s core brand elements - elevated by campaign assets - to bolster brand recognition for students experiencing Curtin for the first time, while showcasing the breadth of opportunity on offer. The experience focused on highlighting available information sessions, and allowing students to plan their ideal Open Day so they can get the answers they need to build their Universe.
Built around the ‘Create Your Universe’ campaign, the design brought back Curtin’s signature gold, combining campaign orb assets with rich imagery to showcase campus life. Curtin’s primary typeface was reintroduced through stacked and overlapping typography - referencing core brand elements, yet evolved to capture the energy of Open Day. A multi-stage strategy drove lead generation across pre-event, on-day, and post-event touchpoints using curated messaging. An interactive map enabled course exploration, saved itineraries, and live campus wayfinding, parking, and transit routes.
A restored visual identity across all digital assets
A re-alignment with Curtin's master brand created stronger consistency between always-on campaign messaging and organic content. This delivered an intuitive, end-to-end journey for prospective students.
