Open Day Digital Experience
Connecting online exploration with an on-campus experience. Curtin University’s Open Day gives future students the opportunity to explore courses, meet the people who can guide their next steps and experience university life. The Open Day 2026 digital experience supported that journey by bringing event discovery, registration and visit planning together, helping visitors prepare for their day and access useful information while on campus.
CHALLENGE
Open Day brings together a wide range of information sessions, demonstrations, tours and activities across a large campus. Visitors need to identify what is relevant to them, understand when and where it is happening, and make choices about how to spend their time. The challenge was to connect those needs in a cohesive digital experience that supported both advance planning and use on the day. It also needed to accommodate changing priorities as the event approached, from capturing early interest to providing the program and practical visitor information.
SOLUTION
Working with Curtin’s team, we refined the Open Day digital experience around the tasks visitors needed to complete: exploring the program, finding relevant sessions, saving activities and locating them on campus. Filters for interests, session types and times helped visitors narrow the program to suit their needs. Session details and saved items supported personal planning, while the interactive campus map connected activities with their physical locations. Registration and sign-in sat alongside the planning experience, with supporting information covering transport, parking, accessibility and common questions. Together, these elements helped visitors prepare for both the study opportunities and the practicalities of attending Open Day.
SUPPORTING VISITORS IN THE LEAD UP AND DURING OPEN DAY
The site supported distinct stages of the event journey, from “Save the date” through to registration, program exploration and use on the day. When Open Day was postponed, content was adapted to communicate the revised arrangements and answer questions from returning visitors. Curtin’s established visual identity and “Create Your Universe” campaign provided a consistent setting for these functions, connecting the promotional experience with the tools visitors used to plan their day.
From Interest to Exploration
The resulting experience brought the event program, planning tools and campus information together, supporting visitors as they prepared for Open Day and explored Curtin on campus. Visitors filtered the program, explored session details and saved activities to shape their day. Compared with the previous year, almost twice as many users opened session details through the planner, while the number saving activities for later grew by 15%.
These interactions supported both discovery and personal planning, helping visitors shape their own day. By connecting visitors’ interests with what was happening, when and where, the digital experience provided a practical link between discovering Curtin online and experiencing it in person.
