Water Corporation

Monsters

Living under the Western Australian sun, we're pretty used to hearing water tips. So it's easy to place each new tip in the "I'll get to that later" pile. But what if we could turn a water leak, for example, into a tangible beast? This radio campaign was designed to get the sweltering hot and remote town of Kalgoorlie to feel a sense of urgency towards taking control of their own water use, and water bill.

Fresh Water Thinking Ad Shell

Tagged as:

  • Creative
  • Radio