City of Perth - Christmas Campaign
The City of Perth has a multitude of attractions on offer over the Christmas period including popular night markets, exciting entertainment experiences and world-class retail offerings. However, the people of Perth don’t necessarily realise that these attractions are the best in WA at this time of year. We needed to change this.
Idea and execution
Christmas time is a magical time of year and this campaign showcases the magic that happens in the City of Perth. We created an emotive campaign that taps into the sentimental side of people at this time of year. And for those that are a little jaded about Christmas, we hopefully put a smile back their face and reawakened some of their Christmas spirit.
We used the lights of the City of Perth to entice people in from the suburbs. CGI techniques were used to literally make the lights on a decorated house in the suburbs come to life and follow each other into the city. This idea harks back to Disney’s Fantasia film of the 1940s. The TV ad is the main vehicle for the campaign and is supported by tactical executions running across both print and digital platforms.
Not only was the campaign successful in driving visitation to events, venues and retailers throughout this increasingly competitive period, it brought colour and vibrancy back into the City at Christmas.