The University of Western Australia

Problem

Future undergraduates perceive UWA as old-fashioned and inflexible.

Solution

We wanted to show that UWA understands what students are going through in their last year of school and debunk these myths by explaining that UWA offers a supporting and welcoming environment that gives students an opportunity to get career-ready.

Idea

Put ‘you’ at the centre of the campaign.

Execution

Show current undergraduates of UWA wearing traditional letterman shirts, but instead of the initials of the university we use the letters ‘YOU.’

Results

This campaign launched in May 2016 and is running until January 2017. 

YouWA clip

Tagged as:

  • Strategy
  • Creative
  • Ideation
  • Web
  • Print
  • Social Media

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