City of Perth - Eat Drink Perth
The Eat Drink Perth festival has been running successfully for over 12 years. For its 13th year we were tasked by the City of Perth to re-launch it with a new visual identity and campaign to drive visitation and spend in the city.
Idea and execution
The campaign we created exposes the fact that there we’re all foodies at heart and that the foodies will be coming to the city in droves to the Eat Drink Perth festival.
A complete rebrand of the event saw the campaign delivered to our audience through catch up TV, radio, printed lift-out, press, digital banners and a content hub online. While the city came alive with street banners and out-of-home activations, food retailers and venues were bought on board with exclusive venue packs and social media offerings.
It’s too soon for results. We’ll keep you posted!
- Outdoor and Ambient
- Social Media