RWWA - Get the TABtouch advantage
Research indicated that punters were seeking greater value when it came to what they wanted from their betting provider.
Over the past few months TABtouch has introduced and improved a range of new features and services on its app. We developed a campaign which highlighted these changes, promoting features such as SuperPick: the power to choose your special, live racing vision and expert ratings from Giddy Up. These features give punters additional value and demonstrate a competitive advantage over other betting providers.
Our approach was to validate that TABtouch has the expertise, experience and insight into the racing industry to give punters the advantage. And, by choosing TABtouch you would have access to this unique set of racing information and products.
Leading with a TVC, the campaign features a punter interacting with the TABtouch app and shows TABtouch experts responding to his every action in their fictional ‘control room’. In scenes reminiscent of Batman or the Minority Report, we see our experts crunching data and issuing orders to deliver the requested information as the punter places his bet. It is supported with print and digital activity and will run in tangent with tactical activity for the Autumn Racing Season.
- User Experience