Kleenheat - 2017 natural gas campaign
The Winter 2016 campaign successfully established a brand platform for Kleenheat that resonated with the natural gas market delivering a steep increase in new customer sign-ups. We needed to keep the momentum going into 2017 to take on the market leader and to create a base with which to tackle forthcoming new market entrants.
We evolved Kleenheat’s brand platform and campaign to introduce a new character and an increased discount of 20%. The introduction of a new female protagonist to play off against Rodney; our out of date, jargon laden know-it-all, has taken the campaign in a new, fresh direction.
The campaign has just launched in market, so it’s too soon for results. Watch this space!
- Outdoor and Ambient