Kleenheat - Less talk more energy
As part of the next instalment of the ‘Less talk more energy’ campaign for Kleenheat, this piece of work focuses on the overall value and savings being experienced by Kleenheat customers.
In the new campaign Rodney continues to attempt to sabotage Karen’s efforts to communicate Kleenheat’s great, no-fuss offer.
In a market that has become increasingly saturated in price-led, discount-driven messaging, Kleenheat has made the move to instead focus on the principal driving force of trust; their multi-award-winning customer service.
In the new campaign Rodney evolves into a slick salesman called Rod-en-ay. No-nonsense Karen is taken off guard by Rod-en-ay's new look and is doubtful about his intentions.