Brand Agency

The Brand Agency, one of Australia’s leading creative agencies.

Here, you’ll find everything you need to know about The Brand Agency, one of Australia’s leading creative agencies. We have offices in Perth, Melbourne, Sydney and Auckland. These offices are full of talented people who are passionate about creating powerful ideas that deliver strategic and effective creative solutions across all platforms, from traditional and digital media, to brand experiences and content. To find out more, simply move your cursor to the top left-hand side menu and pick a page.

principles

Our mission is to create powerful ideas for brands and society. We seek to understand deep, emotional needs and feelings, because we’ve found that emotion motivates behavioural change. There are three simple guiding principles that shape the way we go about our work: Be different - We aim to break convention to create impact for our clients and resonance with their target audiences. Be responsible - This means taking ownership, having pride in our work and being accountable for results. Aim high -Our ambition is to make brands famous. work Creative effectiveness through emotion. At The Brand Agency, we create results by motivating the key emotional triggers that make people act. A recent study revealed that emotion was shown to be more influential than reason across almost every dimension measured. Emotions are the main motivation behind most of the decisions humans make. No matter what the product, service or cause, there is always an emotional connection that can be made to an audience. And that’s where we come in. We motivate emotion. To see some of our work click on the following: Rress Campaigns, Press Advertisements, Print TV Commercials, Radio Commercials Design strategy -Great campaigns start with great strategic planning. At The Brand Agency we believe that brands today cannot simply communicate a brand message and expect customers to respond. Brands need to move from being passive to proactive and deliver a total customer experience beyond just advertising. To our mind, this requires a fresh approach to brand planning and it demands a seamless collaboration between the client and its advisors. The Brand Agency provides strategic services that embrace creative campaign planning, research, marketing strategy, business ideas creation, communication strategy and brand development. Our strategic planning division is staffed by a team of experts in these disciplines who work alongside creative, account management, channel planning and digital media specialists to deliver creative solutions that are based on a solid strategic footing. We are also able to harness the resources of the STW Group to bring world-class strategic services to clients of The Brand Agency. direct is a multi-award winning, full-service direct marketing agency operating alongside The Brand Agency. We create fully integrated direct marketing campaigns that promote profitable relationships between our clients and their customers. Effectiveness is what drives us. Agency clients can access the resources and expertise of Maxus Perth. Maxus Perth is part Group M, the largest specialist media business globally and in Australia. It was established in 2006 and is a 50/50 joint venture between The Brand Agency and Group M. For a full profile on Maxus Perth, go to www.maxusperth.com. Specialist digital services are delivered through Longtail, a separate company which is 50% owned by The Brand Agency, servicing both Agency and direct clients. This structure provides the strengths of dealing with a specialist operator with the convenience of a fully integrated strategy and approach managed by The Brand Agency. For a profile on Longtail and to see some of our digital work go to www.longtail.com.au The Brand Agency is 75% owned by Australia's largest communication services group, the STW Group. This relationship provides our clients and staff with access to an international network of the world's leading communications specialists, and over seventy individual communication companies within Australia. The expertise, experience and service offering available to clients is expanded within the framework of a single strategy and relationship, managed by The Brand Agency. It ensures our reference set is world class, and that our clients are geared to compete against the best international operators. To find out more about the STW Group and related companies go to www.stwgroup.com.au RAC Insurance TVC - Global Recognition - The Brand Agency, Perth, has won an international award in Non-Computer Animation from the Mobius Awards. The campaign, which featured one of the largest and most technically challenging stop motion projects attempted in Australia, received a Certificate for Outstanding Creativity. People tend to come to The Brand Agency and stay. We think it's because we have great clients, who let us do great work and enjoy our jobs. But it's also because we invest in our staff. We have structured professional development programs, encourage our staff to aim high and provide them with the resources they need to exceed expectation at every level. Our philosophy on getting the best from our staff is: if you love what you do, being exceptional comes easy. Our experience has been that the best people in the industry are highly motivated and looking for a long-term career rather than just a job. We’ve found that they tend do their research before making direct contact with the agencies they want to work for, without assigning responsibility for the task to head-hunters and recruitment consultants. The best people typically make contact with us direct, and lesser individuals get someone else to do it for them. When we have a role that we’re looking to fill we usually have a shortlist of potential candidates available from people we’ve met or our networks in the industry, if not we’ll make some calls to industry leaders and find out who is the best in market. As such we have a policy of not using head-hunters and recruitment consultants, we’re sure that they offer value to some companies in our industry, but they aren’t right for us and the people we want to work with. Send your CV in confidence to careers@brandagency.com.au

Contact Details

Perth
Level 3, 11 Harvest Terrace
WEST PERTH WA 6005
T (+61) 8 9322 4433
E contact@brandagency.com.au

Melbourne
Level 8, 190 Queen Street
MELBOURNE VIC 3000
T (+61) 3 9602 2011
E contact@brandagency.com.au

Sydney
120B Underwood Street
PADDINGTON NSW 2021
T (+61) 2 9336 7400
E contact@brandagency.com.au

Auckland
Level 12, 7 City Road,
Auckland Central
AUCKLAND NZ 1140
T (+64) 9 369 1306
E contact@brandagency.com.au

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