Measuring the deadly consequences of selfish driver habits

Changing a playlist, searching for sunglasses, even doing make up - these are behaviours that drivers don't see as bad or distracting as they only take a moment.

The reality is that taking your eyes off the road for 2 seconds at 60km/h means you miss 33 metres of road.

So to put this distance into perspective and see exactly how much you're missing, we equated it to real objects that would cost a driver (or someone else) their life.

A hard-hitting West Australian campaign that got people talking all over the industry.

Distance of Distraction Idea Board

Road Safety Commission - Distance of Distraction Case Study