The Races WA – Life’s Better With Horses
Add a horse into any social situation and the atmosphere is instantly charged. This simple insight led to Racing and Wagering WA’s new Life’s Better with Horses Campaign. Designed to remind millennials of how unique and special a day at the races can be, each TVC shows a classic social situation with friends – made better by the presence of a 500Kg, thoroughbred horse. The fully integrated campaign will run across TV, cinema, digital video, digital display, press, OOH and social channels including Snapchat and Tinder.