Our Perth ECD, Marcus Tesoriero, takes to the main stage at ADFEST 2019
March 2019 saw our Perth Executive Creative Director, Marcus Tesoriero, head to ADFEST in Thailand not only to collect a bevy of awards for The Brand Agency’s recent work, but also for a thought-provoking keynote speech regarding the future of our industry. In his 30-minute talk, The New Era of Creative Problem Solving, Marcus explains how the Mad Men days are over – to capture an audience that doesn’t stand still our industry must evolve from ad makers into problem solvers.
Marcus believes it is essential that we come up with creative solutions which earn our audience’s attention and become a part of their lives, instead of always expecting they become a part of our brand messages via ads on a screen. Acquiring learnings and experience from across the globe, Marcus discusses how leading brands are beginning to solve problems in new and innovative ways, and how the best agencies of today are a bit of everything – inventors, scientists, film makers, product designers, data geeks and more. He predicts doom and gloom for those stuck in the old-school mindset of advertising but for the problem solvers of tomorrow, it’s an exciting new world.
Watch Marcus' enlightening presentation below.