Matt Popkes, Head of Strategy Perth, leads WPP'D Smart QSR event
The 9th WPP’D Smart report looks at the impact the COVID-19 pandemic has had on Quick Service Restaurants (QSR) and the prospects that lie ahead as we enter the recovery phase.
QSR was already reshaping for less on-premise dining and more takeaway or delivery powered by services like Uber Eats or Deliveroo, and COVID-19 has accelerated that trend. The Brand Agency Perth Head of Strategy Matt Popkes joined WPP AUNZ’s Rose Herceg to explore how the QSR industry can embrace a future where the entire customer relationship between brand and customer moves from the physical to the digital experience.
For more information, click on the link below to access the full report and others in the series.
Watch out for other WPP'D sessions coming soon.