The Brand Agency helps Kleenheat launch 'Kleenheat Treats'
To launch Kleenheat’s new program of customer rewards ‘Kleenheat Treats’, The Brand Agency has created a campaign pointing out how summer is made just that little bit easier if you are a Kleenheat customer.
The agency worked with Kleenheat to help develop a program to reward customers so they can spend more time doing the things they enjoy. A distinct ‘Kleenheat Treats’ brand identity was developed and promoted through a fully integrated campaign, across TV and video, radio, outdoor and with content and a microsite.
To ensure the program was unique, and specifically meeting the needs of Western Australians, a ‘spin and win’ wheel filled with prizes and offers was developed, accessed via a microsite and themed around quintessential WA activities such as summer getaways and beach trips. The program also includes a range of offers from partnerships with local suppliers that are available for Kleenheat customers to access during the campaign period.
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