WA State Government launches new transport infrastructure campaign via The Brand Agency
The State Government has partnered with The Brand Agency to deliver an integrated campaign to inform West Australians about the upgrades being made to transport infrastructure around our state and how they will enable us all to be more connected than ever.
Grounded in the insight that people care first and foremost about how these works will impact their daily travel plans, the campaign follows the progress of planned works to thank locals for their patience during delays. And at the same time educates them about how completed works will enhance the quality of life for Western Australians now and into the future.
Click on the link below to read the full article on Campaign Brief.