Fable is a family run bakery based near Fremantle. Using traditional recipes that date back to the family’s grandparents who were bakers in northern Germany, they respect the original time-honoured traditions of how bread was once made. The bakery’s essence reflects the character of Fremantle with a relaxed, honest and ‘WA’ flavour.
Relating back to the name ‘Fable’, we help tell the story of three generations of bakers in every loaf. A combination of hand crafted typography, illustration and natural paper stock reflect the handmade, organic baking process, creating a brand that is earthy, raw, real and honest.