Tabtouch - Better your bet
The ‘Better your bet’ brand platform and unique value proposition was developed as a result of extensive research that sought to understand what punters thought of betting providers, and to identify how TABtouch could be distinct.
The campaign creative is designed to have maximum appeal, showcasing each racing code (thoroughbreds, harness and greyhounds), players from a local footy team, key racing venues (Ascot and Gloucester Park) and even a local pub TAB, The Gate. The TV ads tell the story about TABtouch’s unique contribution to WA racing and sport.
As part of the 2018 Spring Carnival, the campaign was complemented by retail advertising designed to drive response. This fully integrated campaign ran across TV, radio, digital display, outdoor, in venue, social media and search.