Kleenheat - Let Life Flow
The ‘Let life flow’ campaign was developed to differentiate the brand in an increasingly competitive market. The new work follows the successful ‘Less Talk More Energy’ campaign which helped Kleenheat establish a foothold in the Western Australian natural gas market. The insight behind the new campaign is that every person is unique and enjoys their free time differently. But, they all have one thing in common – they don’t want to spend it thinking about gas. That’s why Kleenheat takes care of all the gas stuff, so you can get on with life.
The concept plays with the idea of flow, using a rhyme and rhythm – demonstrating what you can do with your free time when gas is made easy. The campaign is running across TV, radio, press, digital, outdoor, social media and cinema.