Bankwest – Summer of Less

Wahoo! It’s summer. Perth people are out and about enjoying summer … in the city, at the tennis, at the beach…

But let’s be honest there are some bad bits about summer too: sweating, sunburn, glare, and summer FOMO.

And… the last thing people want is their bank turning up at weekend summer events with all their BS – bank stuff.

Solution: The Bankwest ‘Summer of Less’.

Our Bankwest Vending Machine hit summer events with cool products designed to make summer even better with less sunburn, less sweat, less glare, less big stadium FOMO and definitely less bank!

Our ‘less’ products were a real hit, receiving 93% positive sentiment on social media. Positive sentiment? For a bank? How very less bank.

Case Study Video