| By Camille Whitehead News

#Emojis on Instagram

Instagram has just made emoji much more powerful by updating its iOS and Android Apps earlier this week with the ability to add emoji hashtags to posts. The update also included three new filters: Reyes, Juno and Lark.

Previously, Instagram’s (as with most social media networks) hashtag feature did not support emoji, so comments or captions with the hashtag symbol and emoji were not searchable. Now users are able to add emoji to hashtags, posts or comments that have previously been tagged with the characters will also show up in searches.

On Monday Instagram released a blog stating:

“Over the past few years, emoji have become part of a universal visual language. With emoji hashtags, you can discover even more by adding them to your own photos and videos, searching them on the Explore page and tapping on them when you see them in captions.”

To add to the excitement, Instagram’s update also introduces three new filters to Instagram’s toolkit. Reyes is a muted filter which, according to Instagram “brings a dusty, vintage look to your moments”, Lark emphasizes blue and green tones and Juno “tints cool tones green while making warm tones pop and whites glow for vibrant photos of people.”

Instagram included three new filters in the update.

Instagram included three new filters in the update.

Recognising that two of the filters (Ludwig and Crema) added in the app’s last big update are among the most popular, Instagram has promised to updated the app with filters more often. Users are now also able to rearrange the order of the filters and was as removing them from the filter tray through the ‘manage’ menu at the end of the app’s filter list.

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Cam Whitehead

Camille Whitehead | Strategist

Camille was selected for her current position after participating in The Communications Council graduate program whilst completing her honours of marketing at UWA. In her six months at The Brand Agency Camille has worked across a number of industries, including land development, agriculture, the arts, education and utilities. Her involvement in the branding of Co3, WA's premier contemporary dance competition has been a highlight of Camille's career. In 2014 Camille was named one of the top five national business graduates by GradConnect.

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